About Outbuiltit
Built by builders.
For businesses that grow.
Outbuiltit is a product studio founded by Deepak Ramesh, based in Chennai. We build the systems that replace repetitive work — automation pipelines, WhatsApp bots, and SEO-first websites — so your team can focus on what actually moves the needle.
The studio grew out of a simple observation: most businesses don't have a people problem, they have a systems problem. Deepak spent years as an RPA developer at UiPath, then led a 7-person team at Firestorm — a travel agency — where a custom pipeline took site output from 5 to 32 a month without a single new hire. That's the model Outbuiltit now builds for other businesses.
The real starting point was a birthday website built during COVID lockdown — photos, videos, and messages from friends, stitched together as a surprise gift. That one project, built for zero money and pure intent, is why this studio exists.
Founder
Deepak Ramesh
Automation engineer · Web developer · Chennai, India
Started with web scraping in college, spent years in enterprise RPA at UiPath, then spent 2025 building deployment automation for a travel agency. Now running Outbuiltit to bring those systems to businesses that can't afford to hire large teams but need to operate like they do.
How we got here
Outbuiltit founded — packaging automation, WhatsApp bots, and web systems as a productized service for Indian SMBs and growing businesses.
At Firestorm (travel agency): built a pipeline combining Claude AI + writers + deployment automation to scale site output from 5 to 32 a month with a team of 7. Zero new hires.
Built and ranked crowd-tracker.com to 400+ daily organic visitors — from zero, in 3 months, with no ad spend. Started building WhatsApp ordering bots for small businesses.
RPA developer at UiPath — enterprise automation at scale. That experience, combined with early web scraping work, formed the foundation of what we build today.
Started web scraping in 2nd year. Built a surprise birthday website during COVID — photos, videos, and messages from friends, all stitched together as a gift. That one project started everything.
Where this all leads
Every skill in this timeline feeds directly into what Outbuiltit builds today — RPA discipline, web architecture, AI integration, and the obsession with measuring whether it actually worked.
Want to work together?
Tell us what you're trying to build. One conversation is usually enough to know if we're the right fit.